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Marianne Pouwer

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Michelle Jansen

Earlier this month, Michelle and Marianne attended the World AI Summit in Amsterdam to represent the AI Hub East Netherlands. In the Expo hall, they joined colleagues from other AI hubs in the NL Lounge, which also featured innovative companies from our region: 20Face and Textmetrics. For these local players, this was an excellent opportunity to meet new clients, gain insights, and increase visibility.<ul><li><a href="https://www.20face.com/nl/" target="_blank" rel="noopener noreferrer nofollow">20Face </a>is a Dutch scale-up and spin-off from the University of Twente, specializing in privacy-proof facial recognition software.</li><li><a href="https://about.textmetrics.com/software-voor-ai-compliance-voor-recruiters/" target="_blank" rel="noopener noreferrer nofollow">Textmetrics</a> helps organizations—particularly recruitment and HR teams—write inclusive, understandable, and error-free texts, with data-driven support. </li></ul>In addition to representing the NL Lounge, Michelle and Marianne participated in various lectures. A prominent theme that came up regularly: AI Agents. These are smart software entities that not only make recommendations but also perform tasks independently through integration with business software, APIs, and workflows. Think of agents that write and publish job postings, screen applicants, schedule appointments, or handle complex administrative workflows—without the need for constant human intervention. &nbsp;In a recent white paper published on AI-hub Oost-Nederland, Rob van de Star describes what Agentic AI is, how this technology is applied in sectors such as logistics, manufacturing, accounting, and recruitment, and how companies can take the first steps toward implementation themselves. &nbsp;The World AI Summit provided a valuable platform to strengthen the connection between regional AI initiatives and international developments. For the AI Hub East, it is important not only to stay informed about innovative trends but also to support and raise the profile of local AI players. We look forward to the follow-up actions: initiating collaborations, sharing knowledge, and strengthening regional AI ecosystems.Are you interested in learning more about AI Agents, or would you like to collaborate in the Eastern Netherlands region? Please contact us via Marianne Pouwer (marianne.pouwer@oostnl.nl) or Michelle Jansen (michelle.jansen@oostnl.nl).&nbsp;

AI Hub East represented at World AI Summit in NL Lounge