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One-third of the food we produce each year never makes it to consumers’ plates. This is due, in part, to a lack of accurate information about the shelf life of fresh produce. Food tech company OneThird uses its optical technology to “see” how long fruits and vegetables will stay fresh.<img src="https://cms.aihub-oost.nl/uploads/Yv_EYEJ_Qkb_Zgr_Tzck_OP_Ger_RFEK_2w_Nxh_I68_Vrl_Nfyf_9d36533bb3.jpeg" alt="YvEYEJQkbZgrTzckOPGerRFEK2wNxhI68VrlNfyf.jpeg" srcset="https://cms.aihub-oost.nl/uploads/thumbnail_Yv_EYEJ_Qkb_Zgr_Tzck_OP_Ger_RFEK_2w_Nxh_I68_Vrl_Nfyf_9d36533bb3.jpeg 245w,https://cms.aihub-oost.nl/uploads/small_Yv_EYEJ_Qkb_Zgr_Tzck_OP_Ger_RFEK_2w_Nxh_I68_Vrl_Nfyf_9d36533bb3.jpeg 500w,https://cms.aihub-oost.nl/uploads/medium_Yv_EYEJ_Qkb_Zgr_Tzck_OP_Ger_RFEK_2w_Nxh_I68_Vrl_Nfyf_9d36533bb3.jpeg 750w,https://cms.aihub-oost.nl/uploads/large_Yv_EYEJ_Qkb_Zgr_Tzck_OP_Ger_RFEK_2w_Nxh_I68_Vrl_Nfyf_9d36533bb3.jpeg 1000w," sizes="100vw" width="3000" height="1495">Getting fresh produce from the grower to the retailer on time requires complex logistics. This is especially true because quality varies throughout the season and due to environmental factors such as the weather. With OneThird’s scanner technology, parties in the supply chain can “look” inside fruits and vegetables and thereby gain insight into their internal quality. By combining that data with external camera images and other relevant information, artificial intelligence is used to accurately determine the quality of the products. This provides valuable information about shelf life, taste, and ripeness.<h2>Food Supply Chain</h2>“With our predictive technology, quality inspectors can quickly gain insight into the shelf life of products such as avocados and strawberries,” OneThird founder Marco Snikkers explains to Oost NL. <blockquote>With accurate, real-time information on product quality, the various parties in the food supply chain can make better decisions about which products to transport where and at what price. This reduces food waste before it reaches the consumer.</blockquote><h2>1.5 million euros</h2>Last month, OneThird raised 1.5 million euros in a funding round led by investment firm SHIFT Invest and Oost NL. The investment enables OneThird to expand its technology to additional types of fruits and vegetables, allowing it to offer a comprehensive solution. The company is also expanding its technical team through the acquisition of Impact Analytics, an expert in image analysis. <a href="https://onethird.io/" target="_blank" rel="noopener noreferrer nofollow">OneThird</a> is establishing itself at Kennispark Twente.<img src="https://cms.aihub-oost.nl/uploads/p_Hk_Vza_YE_9_U_Ktes_Vim63p_Ug_Wvh4p_D9_Mz6n_TC_Pgaq_D_01a34ba230.jpeg" alt="pHkVzaYE9UKtesVim63pUgWvh4pD9Mz6nTCPgaqD.jpeg" srcset="https://cms.aihub-oost.nl/uploads/thumbnail_p_Hk_Vza_YE_9_U_Ktes_Vim63p_Ug_Wvh4p_D9_Mz6n_TC_Pgaq_D_01a34ba230.jpeg 189w,https://cms.aihub-oost.nl/uploads/small_p_Hk_Vza_YE_9_U_Ktes_Vim63p_Ug_Wvh4p_D9_Mz6n_TC_Pgaq_D_01a34ba230.jpeg 500w,https://cms.aihub-oost.nl/uploads/medium_p_Hk_Vza_YE_9_U_Ktes_Vim63p_Ug_Wvh4p_D9_Mz6n_TC_Pgaq_D_01a34ba230.jpeg 750w," sizes="100vw" width="900" height="743">

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One-third of the food we produce each year never makes it to consumers’ plates. This is due, in part, to a lack of accurate information about the shelf life of fresh produce. Food tech company OneThird uses its optical technology to “see” how long fruits and vegetables will stay fresh.